Business Goodwill

The value that a company gets from its brand, customer base, and reputation associated with its intellectual property. It's a long-term asset that generates value for a company over a number of years.
Goodwill is an intangible asset that arises when a business is acquired by another. The purchase price of a business often exceeds its book value, and the gap between the purchase price and the book value of a business is known as goodwill.