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Bootstrapping

In the business context, bootstrapping refers to the process of starting and growing a company using personal finances or the revenue generated from the business itself, without relying on external investors or significant outside funding.

Entrepreneurs who bootstrap their ventures often employ strategies such as minimizing expenses, reinvesting profits, and leveraging personal assets to fund operations. This approach allows founders to maintain full control over their business decisions and avoid debt or equity dilution.

While bootstrapping can foster discipline and resourcefulness, it may also limit the speed at which a business can scale due to constrained financial resources. Nonetheless, many successful companies have been built through bootstrapping, demonstrating that with careful management and a viable business model, external funding isn't always necessary for growth.

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