Hospitality Marketing Strategy
Case Overview
Reason: Marketing
Funding Amount: $10,000
Approval Amount: $10,000
Industry: Hospitality
Use of Funds: Marketing Campaign
Program Type: Line of Credit
The Story
Jonathan Montpeirous joins us once again to talk about a hospitality business that he was able to help triple its revenue by securing a line of credit. He walks us through why he recommended the line of credit option, what the money would be used for, and how the client's travel throughout the funding process was not an issue.
The Details
The Client
Hospitality company owner
Referred to Capital Infusion by a close friend who had previously been helped
Was traveling during the entire financing process
Had reached a revenue plateau in their business
The Situation
Business revenue had stagnated and hit a plateau
Had an idea for a new marketing campaign but lacked the capital to execute it
Needed approximately $10,000 for marketing expenses
Required flexibility to fund the marketing campaign multiple times throughout the month
Client was traveling, making the process potentially difficult to complete
The Solution
Line of credit allowed client to:
Draw funds multiple times as needed for ongoing marketing efforts
Pay back and redraw funds flexibly throughout the month
Better align funding with their actual campaign needs
Secured online checkout approval to accommodate the client's travel schedule
Completed the entire process smoothly via email and text
Client received a better financing option than they were originally seeking
Marketing campaign was successfully funded and executed
Result: Client's revenue tripled after implementing the new marketing campaign