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  • Writer's pictureJennifer Pacheco

4 Strategies to Optimize Inventory in Your Car Dealership

Purchasing a car is a nightmare for everyone involved including the dealership, one of the main reasons customers walk away from a dealership is the lack of inventory diversity. Maintaining a varied inventory widens the pool of potential customers and increases the chances of selling a car. 


There are straightforward steps to begin implementing inventory diversity for your car dealership that increase your sales, stay ahead of customer trends, and increase customer satisfaction.

A row of new cars.

Market research is an important component in determining how you should diversify your car dealership inventory. You want to choose the cars that customers are looking for while having enough of each to maintain business. 

A diagram describing ways to conduct market research.


A great way to do this is to look at the amount of cars you have sold, the age range of people purchasing those cars, and the times of year for peak purchases. This will help break down the types of vehicles that are popular at certain times of the year and inform your inventory decisions to optimize your customer's choices.



Building and maintaining strong supplier relationships is crucial for a car dealership's success. These relationships ensure a steady supply of diverse and high-quality vehicles, enabling the dealership to meet customer demands and remain competitive. 


Maintaining a relationship with a variety of suppliers helps to widen the variety of inventory available, helps to keep the flow of inventory in case something happens with one, and negotiates favorable terms. 


A couple talking to a car salesman.


Customer feedback is a vital component of a car dealership's strategy for maintaining a diverse and appealing inventory. Gathering and analyzing customer feedback helps dealerships understand their customers' needs, preferences, and experiences, allowing them to make informed decisions. 


There are multiple ways to gather customer feedback, some of the easiest is to send automated surveys when customers complete a purchase and use already existing channels like online reviews on Google and Trustpilot. Implementing small changes around common customer complaints makes a future customer experience purchasing a car much more satisfying.


Community engagement is a crucial aspect of a car dealership's strategy to build a positive reputation, foster customer loyalty, and understand the local market better. Engaging with the community can create a strong connection between the dealership and its potential customers, leading to increased trust and sales.


Giving your car dealership a face that actively participates in the local community increases the trust people feel towards your dealership and helps to inform them of the character of your work and that your goal as a company is not to just sell them a car but to help them.


Dealer handing new car keys over.

Conclusion

Diversifying your inventory is an easy way to increase sales strategically, conduct market research, maintain good supplier relationships, implement customer feedback, and engage in your community are all ways of learning how to diversify your inventory. These simple steps all help to inform the decisions made in major companies every day, take them into account for your business. Connect with a financial advisor today to learn more about how Capital Infusion can help your car dealership!




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